Reduce, reuse and recycle. It´s not a new message, but it´s still an important one. We´re working hard to cut down on the amount of paper we use, send less rubbish to landfill and find new uses for old phones and other gadgets.
less paper and packaging
We now use 50% less paper than we did in 2008, and that´s thanks to many different initiatives. Like using less paper to package our phones, from the box to the manuals and other flyers inside. Or moving more people to paperless billing. And launching our new mini SIM cards.
less waste
We now recycle nearly 40% of our waste, but we´re working on ways to recycle more. Last year, for example, we tried having just one recycling bin for everything – paper, plastic, glass – in two of our offices. And it boosted recycling to over 56%. So we´ll do more of the same in 2010, across all our offices.

