Orange AIM Series

Whether you’re a snowboarder, or a skier, you would love the Orange BRITS (British Ski and Snowboarding Championships). The culmination of the Orange AIM Series, the Orange BRITS have been held for the last two years in Laax, Switzerland, with the event growing to become the highlight of the British snowsports calendar.

This year’s event, held from the 11th − 18th March was one of the greatest yet with male and female Olympic competitors mixing with young upcoming freestyle skiers and boarders of all ages from across the UK.

This year Orange felt it was important to introduce a new event that would reflect the core brand values of Orange, whilst providing a unique and exciting show. The innovative and dynamic Orange Air Time was born and provided a highly exciting and fitting end to the event.

A packed crowd had their hearts in their mouths as they witnessed James Thorne crowned king of the Orange Air Time and set a new European record with a colossal 10 metres.

Text SNOW to 247^* to get free text updates on Orange World’s snowsports coverage and competitions including how to win a trip to the Orange Brits.

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