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When we launched in 1994, our aim was the same as it is today – to make technology straightforward, useful and easy for everyone to enjoy.
It really hit the right notes with the public. So much so, we became the fastest-growing company in UK history, welcoming our one millionth customer within the first year. We were also the youngest business to join the FTSE100 at just two years old.
Our five values shape the way we behave with our customers and each other:
We constantly look to do things differently and in a better way. We give colour to all that we do. We are ready to push the boundaries and take risks.
We want to make a difference to people's lives. Our optimism is contagious. We are passionate about what we do and we have confidence in ourselves.
For us, clarity comes through simplicity. We recognise that we are people communicating with other people. We are always direct and easy to understand.
We enjoy working and succeeding together by building close relationships. While we have a sense of purpose, we also have a sense of humour. We consider the needs both of our customers and of each other.
We are always open and honest. We say what we do and we do what we say. We have nothing to hide and we behave responsibly.
We're not just a big, friendly organisation in the UK, we're known and admired around the world as the key brand of France Telecom, a telecommunications operator with almost 174 million customers in five continents. Two thirds of them are Orange customers, and they helped us achieve sales of €52.9 billion last year.
Our products inspire consumers in 17 different countries, from the UK to the Ivory Coast. And our business arm's reach is even longer – delivering solutions to some 3,700 companies in 220 countries. Our mix of business and consumer products gives us huge presence in the global market, where we can help our customers throughout the world to communicate, share their experiences and feel closer to each other.
Being part of such a successful group means we've got the ability to adapt and invest in new technologies, systems and processes, and deliver the exciting products customers expect from one of the world's most innovative brands.
The 4,200 dedicated researchers in our labs and development centres have recorded numerous firsts. The Orange Livebox, for example, is the very latest in joined-up technology, offering broadband, internet phone calls and streaming television through a single, user friendly product. There are lots of other exciting things in the pipeline.
And it's not just our products and services that we're known for. We've got a strong heritage in film, having sponsored the BAFTAs for over 10 years, and our 'Orange Wednesdays' two- for-one offer is used by thousands of people every month.
We support new music acts with Orange Unsigned, trial new innovations and offer free phone charging at Glastonbury. In 2008 we launched Orange Rockcorps and gave gig tickets in exchange for four hours of voluntary work.
You'll find us at Rugby World Cups and on the covers of millions of books, with the annual Orange Broadband Prize for Fiction recognising the best female writers out there.
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