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The Orange Location API (Application Programming Interface) will allow you to query the Orange network to establish the location of a subscriber's handset. Location-based technology can be used to contextualise and enhance SMS, wap, voice, MMS and video services to make them more relevant to the user.
The service can be used for telemetry and handset positioning, as well as permission-based location targeting for marketing applications.
how it works
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Orange will provide an application interface for your service to query the location of an Orange subscriber, provided consent has been obtained. |
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When the user requests your service, your application logs the MSISDN. |
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Orange supplies you with the user's location. |
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You provide the user with location-contextualised content. |
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key features
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pricing per individual request |
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online registration |
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cross network location requests available |
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access to the Orange Location API |
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developing now
Applications for the Location API are currently handled through the Orange Developers Forum website at the following URL:
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The Orange Developers Forum is part of the Orange Group Developer Programme. Membership puts you in touch with a group of developers with mobile voice and data development backgrounds who can provide a wide range of market solutions.
The Orange Developers Forum is at the forefront of the development and testing of new mobile voice and data applications within Orange.
As a member you have:
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early access to new technology and enablers |
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access to the Orange APIs |
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the opportunity to attend a programme of events and workshops |
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privileged access to a library of industry documents |
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the opportunity to apply to trial new mobile equipment |
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Once a member of the Developers Forum you will be able to access all supporting API information for the Location API, and any future Orange API releases, through the API Zone area of the web site.
In addition Orange needs to approve each service that you propose to activate with the Orange Location API. To facilitate this you need to complete the Orange Partner Service Description form.
codes of practice
IMPORTANT - Regulations apply to premium rate services. Prior to taking any action it is important that you ensure compliance with all relevant legislation and regulations including Data Protection legislation, the Privacy and Electronic Communications (EC Directive) Regulations 2003, the ICSTIS Code of Practice, and others.
Orange is not able to advise you on these issues and you may wish to consult a professional on any statutory or regulatory matters that may affect your business.
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