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With SMS, you are using a proven technology accessible to a large and ready market, and your business can charge for the SMS sent or received by the customer.
All short codes can be made available cross network. You can also harmonise your SMS short code with a voice or MMS short code, allowing a single call to action that can enhance your marketing productivity.
key features
Orange SMS gives you the following benefits -
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premium rate two way messaging (MO and MT) for both prepay and contract customers |
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on-network and off-network message delivery for non-premium SMS |
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IP connectivity to the Orange SMS network |
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a range of MO and MT customer price points between £0 and £5 |
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revenue share for messages sent to/received from Orange customers on short codes |
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delivery receipts for all MT messages |
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cross network short codes available |
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available on wholesale and premium revenue share agreements |
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management reporting on SMS traffic |
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aggregators
To enable all the UK's mobile customers to access SMS services via a single short code, providers need to arrange a connection with each operator. This is done via a direct connection or indirectly via an aggregator. Feel free to contact Orange to discuss this further. For a list of aggregators click here.
If you're a corporate account holder you may wish to explore Orange Business Text Messaging - high volume SMS that provides direct and reliable communications with your mobile teams.
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codes of practice
IMPORTANT - Regulations apply to premium rate services. Prior to taking any action it is important that you ensure compliance with all relevant legislation and regulations including Data Protection legislation, the Privacy and Electronic Communications (EC Directive) Regulations 2003, the ICSTIS Code of Practice, and others.
Orange is not able to advise you on these issues and you may wish to consult a professional on any statutory or regulatory matters that may affect your business.
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